Wunsch-Stern
Creating a Multilingual Educational Toy Store
Project Overview
Wunsch-Stern, a German educational toy company, needed a multilingual eCommerce platform to expand their reach across European markets. They required a store that would showcase their commitment to high-quality, educational toys while making it easy for parents to find age-appropriate products.
The Challenge
- Creating a seamless multilingual shopping experience
- Implementing intuitive age-based product filtering
- Designing a playful yet trustworthy brand presence
- Configuring complex international shipping and tax rules
- Optimizing site performance across multiple languages
Our Solution
- Fully multilingual Shopify store (German, English, French)
- Custom age-based product filtering and navigation
- Playful, colorful design with educational focus
- Comprehensive international shipping and tax configuration
- Performance-optimized multilingual content delivery
Development Process
International Strategy
We began with a comprehensive analysis of Wunsch-Stern's target markets, language requirements, and international business objectives. This informed our approach to multilingual content, currency handling, and shipping logistics.
Information Architecture
We developed a product categorization system that prioritized educational value and age appropriateness, making it easy for parents to find suitable toys regardless of language. This included custom taxonomies and filtering options.
Multilingual Design
Our design approach balanced playfulness with educational credibility, using bright colors, playful typography, and educational imagery. The layout was designed to accommodate text expansion in different languages without breaking.
Technical Development
We built a custom Shopify theme with full multilingual support, implementing language switching, currency conversion, and localized checkout experiences. Special attention was paid to SEO for multiple language versions.
International Business Setup
We configured complex international shipping rules, tax calculations, and payment methods to ensure a smooth experience for customers across different European countries.
Results Achieved
Next Steps
We continue to work with Wunsch-Stern on expanding to additional languages and markets. Future plans include implementing educational content in multiple languages and developing a loyalty program for international customers.
Services Provided
- Multilingual eCommerce
- Custom Theme Development
- Age-Based Filtering
- International Shipping
Client Testimonial
"ShopSculpt Agency helped us transform our local toy business into an international success. The multilingual store works flawlessly, and parents love how easy it is to find the right educational toys for their children. Our international sales have exceeded all expectations."
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